Steve Jobs on Music

This week, Steve Jobs published his thoughts on DRM (Digital Rights Management) on Apple's website. He explains the theory behind DRM, Apple's past experience with it and his thoughts on the future. The overall theme is that DRM schemes don't work and he'd like to do away with them:

Today’s most popular iPod holds 1000 songs, and research tells us that the average iPod is nearly full. This means that only 22 out of 1000 songs, or under 3% of the music on the average iPod, is purchased from the iTunes store and protected with a DRM. The remaining 97% of the music is unprotected and playable on any player that can play the open formats. It’s hard to believe that just 3% of the music on the average iPod is enough to lock users into buying only iPods in the future. And since 97% of the music on the average iPod was not purchased from the iTunes store, iPod users are clearly not locked into the iTunes store to acquire their music.

Why would the big four music companies agree to let Apple and others distribute their music without using DRM systems to protect it? The simplest answer is because DRMs haven’t worked, and may never work, to halt music piracy. Though the big four music companies require that all their music sold online be protected with DRMs, these same music companies continue to sell billions of CDs a year which contain completely unprotected music. That’s right! No DRM system was ever developed for the CD, so all the music distributed on CDs can be easily uploaded to the Internet, then (illegally) downloaded and played on any computer or player.

After Jobs' announcement, The New York Times reported that record label EMI is considering doing away with DRM, but the company didn't comment for the article:

EMI, which releases music by artists including Coldplay and the Beatles, has discussed various proposals to sell unprotected files through an array of digital retailers, including Apple, Microsoft, Real Networks and Yahoo, said the executives, who spoke on condition of anonymity.

Reports of the EMI plan surfaced in Europe this week when music executive speculated that EMI was close to a deal with several online music services that went beyond the relatively limited experiments with non-copy-protected music that it had conducted so far.